Just What is Tumblr? Tumblr is a social media platform – yes, another one. But just as each social media platform has its own unique spin, so does Tumblr have its own particular focus. Tumblr is something of a cross between pure social sharing, photo sharing, and a blog. To complicate matters, it’s also heavily […]
Read More →What’s a Twitter Storm?
on April 1, 2015in Blog, Social Mediatags: News, Social Media, Twitter, Twitter Storm

Just What Is A Twitter Storm? A Twitter storm has become a popular way to draw attention to breaking news or a controversial debate. Some of our union clients, including The Utility Workers Union of America, have hired our company to manage and participate in Twitter storms for them lately. Tweets are created and specific […]
Read More →Social Media Content Rights
on March 17, 2015in Blog, Social Mediatags: Facebook, Flickr, Instagram, Media, Posts, Social Media, Twitter

Who Owns Rights To Your Social Media Content? Occasionally we see those posts on Facebook where a user declares that they don’t have to abide by Facebook’s terms of service, having written a clause in a post. We all know this is a hoax. After all, you already agreed to their terms by making an […]
Read More →Do I Need Alignable?
on March 3, 2015in Blog, Social Mediatags: Alignable, B2B, Social Media, Social Sharing

Alignable Appletree MediaWorks has just joined up with Alignable. Haven’t heard of it yet? Alignable is a newer social media network created especially for small local businesses, encouraging communication and collaboration. This kind of digital networking may prove to be immensely useful at a time when Facebook seems determined to shut out small businesses, and […]
Read More →Instagram at a Glance
on February 17, 2015in Blog, Social Mediatags: Images, Instagram, Social Media, Social Sharing

Instagram at a Glance What is Instagram? Instagram is an app-based social media system for sharing photos, videos, and status updates. Word has it that teens, less interested in Facebook these days, are very active on Instagram. But why? Should you be on Instagram? What’s the appeal? The Good It’s Fun – Instagram is supposed […]
Read More →What is Ello?
on December 3, 2014in Blog, Social Mediatags: Ello, Facebook, Social Media, Twitter

Ello? Much of the tech or social-media sided web has discussed Ello. These conversations frequently come in the same breath as something disparaging about Facebook, which gives indicator that it is presumably, a competitor. But just what is Ello, and is it going to live up to the hype! Read on for some answers, and […]
Read More →Unions Need to Cover All Their Bases Online for a Grand Slam in Communications
on July 10, 2014in Social Mediatags: Social Media, Unions, Web

Union Web Communication First Base – a Website Every local or organization needs a website to be the backbone and the known area for accessing information. Things move quickly through a social media page, but your membership will know it can always check the website for complete information on events and other local happenings. Unions […]
Read More →#Hashtags
on July 3, 2014in Social Mediatags: G+, Hashtags, Social Media, Twitter

What are Hashtags ? Hashtags: you see them here and there on the Internet, scattered around posts in all forms of social media. Some people loathe them, some abuse them, and most stand somewhere in between. Once considered just a trendy fad, they’ve caught on in a big way. But what are hashtags? How useful […]
Read More →Facebook Data Use Policy Updates
on October 28, 2013in Blog, Security, Social Mediatags: Facebook, Privacy, Social Media

What is the Facebook Data Use Policy? Facebook is updating its policies again, a move which will inevitably lead to another round of people declaring that the company is selling their 852 photos of Jr. and posting custom legalese on their timelines in an attempt to contradict whatever new policies the company has written. Is Facebook […]
Read More →How To Write Great Website Content For Your Industry
on September 9, 2013in Social Media, Web Developmenttags: Content, Content Writing, Marketing, Social Media

Great content for your industry is more important than ever for your website to climb the ranks in Google’s search engine, to grow your business, to attract people for your business. And while it can seem painstaking to write out all that needed content for your own website, breaking down the process makes it manageable […]
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