Mobile Friendly Websites Are A Must
It’s official – internet traffic from mobile devices has surpassed traffic from desktop systems. That may or may not surprise you. If you need help suspending your doubt, simply open your mobile’s app library. You’ll soon notice that a vast number of apps rely on internet access to varying degrees. From social media platforms to workplace productivity applications, more and more of the global digital landscape is trending toward mobile-first usage. As this trend continues, ensuring your website is mobile friendly is more vital to your success than ever before.
Social Media And Mobile Traffic
Love it or hate it, social media has had a profound influence on the traffic shift from desktop to mobile. Two platforms – Facebook and YouTube – presently make up over 30% of mobile traffic. Though the day’s preferred platform is constantly in flux, people are spending more time on social media overall. Every major social media hub is geared toward mobile-first access. For example, have you ever tried using Instagram on a proper computer? Better yet, you’ll need a pile of good luck to send your next snap story from a computer, as SnapChat is mobile-exclusive as far as real usage is concerned. This increased attention on social media is impacting time spent on mobile devices. Meeting your customers where they spend time is common sense in the world of business marketing. Don’t focus on desktop tuning while your next customer is checking out the competition from their smart phone.
Similarly, social media has become a powerful tool for brand engagement and customer relations. Consumers expect the brands they support to be attuned to their needs and wants, and assume they can easily move between the digital places controlled by those brands. Part of that assumption is derived from the expectation that websites can be easily navigated on mobile devices. According to a 2016 study conducted by Google, 53% of mobile customers will abandon a website if it takes more than 3 seconds to load. Accordingly, this has a direct affect on a site’s bounce-rate and packs a punch when looking at search engine ranking results.
Mobile Online Buying and Selling
For e-commerce sites, mobile optimization is crucial to success. Large retailers like eBay and Amazon have even developed mobile apps to allow users to easily access every feature of their site! Seamless shopping allows customers to add an item to their cart on a desktop and complete the purchase from a hand held device. Mobile optimized sites streamline the purchase process and encourage shoppers to spend more. Nearly 8 in 10 mobile shoppers report spending more time and making more impulse buys on device friendly websites.
Trends to Consider for Mobile Friendly Sites in 2018
Beyond the numerous reasons to optimize your website for mobile, it is essential to understand how to make the most of it:
- Your text should be easily readable and simplified to target your customers. Zooming in to read long chunks of irrelevant copy will quickly exhaust a user’s patience.
- Consider how mobile users will interact with your website. Desktop and laptop users enjoy the luxury of mouse navigation. Mobile displays require large buttons and scrolling column layouts to allow for quick and easy exploration.
- Page load speed is crucial. Users expect immediate information from their mobile devices. Your customers will flee if your page takes more than 3 seconds to load.
- Photos and Images Should be Prominent and High-Quality. The images you use should be relative to your content and used sparingly. Images also attract and retain attention, so high-quality images are crucial.
How to use Web Analytics for your business
Analytics is data analysis that usual involves taking past data to find trends and effects or decisions or events. It can also compare old data with new data using a given tool or scenario. In the sense of your online part of your business this can help measure engagement to your website and your social media. It can help steer you in a direction of gaining new customers and keeping current ones interested.
There are several tools out there to measure analytics on your websites and almost every social media sight has their own analytic tools. The important part of analytics is not just knowing that you can get this data but knowing how to use it to improvement you online content.
5 Key Analytic Points
Visits – Usually your goal with this is to have as many visits as possible. Since this is a pretty general analytic there isn’t much specifically you can do with this information to raise your visits.
Traffic Source – A better way to understand your visits is seeing where they are coming from. There are 5 main sources:
Improvent: Improve your SEO (Search Engine Optimization).
This includes(but not limited to):
- Keyword list
- High-quality content
- Page titles
- Meta description
Paid search includes:
- Cost-per-click (CPC) – You pay every time ad is clicked
- Cost-per-impression (CPM) – You pay every 1,000 times ad appears on page
- Google Adwords – Uses both of these types.
- Have a memorable domain name.
- Use your business name – customer directly types your business name in the browser instead of a search engine.
- Sponsor or speak at local events
- Guest posts – Guest blog post on another site. Learn some do’s and don’ts.
- Have your website on your profile
- Have posts (but not much) that link back to your website – Could be promoting a recent blog post, product, service, etc.
- Get your pages on social bookmarking sites such as Stumble Upon
Bounce Rate – A bounce is when someone enters your site and then exits without seeing another page on the website. The goal is to keep this low. One condition this is not true, if the web page has a “phone number that the user is looking for, they may find the page, call the number and exit the site: This will count as a bounce but it’s a good bounce!” B2C
Usually is a visitor bounces it means 1 of 2 things:
- They did not find what they were looking for
- The webpage was difficult to use.
How to Improve:
- Using proper keywords – This will attract the correct audience so they find what they are looking for.
- Make website User-Friendly – Webpage user difficulty could be from a bad layout, confusing navigation menu, not mobile friendly, slow page load time, pop-up or self-loading ads, difficult to read.
Pages Per Visit – This measures how many pages were viewed in one visit.
Some other things to think about:
- Location – tailor your site to the most popular cities the your viewers are from.
- Monitor size – tailor you site to the most popular monitor size your users are using, ultimately try to make it optimized for all especially mobile sizes.
Top Web Analytics Tools