Category Archives for Marketing

You Can’t Just Tell Voice Search About Your Business Voice search is when a human tells Alexa or Siri or another voice activated device to go on the internet and look for an item or information rather than typing their query into a search engine browser themselves. “As far back as 2014, Google’s official blog […]

Businesses large and small have been told they need an app to take their marketing to the next level. It makes sense that labor unions are investing in apps to help promote their events and also help with organizing. Yep There’s an App for That I have so many apps on my phone I have […]

We get this question the time: How do I increase traffic to my website? Our staff here at Appletree MediaWorks studies Google’s newest algorithms all the time, because it is our job to increase web traffic for our clients. We have a developer on staff who spends most of her day doing SEO – search […]

In a digital age, sending out email newsletters instead of paper newsletters has become much more popular. And why not? The marketing potential of cheap, nearly instant communication with interested customers is difficult to overstate. The content within your newsletter can greatly affect your readership and business. Read on to learn what to include in […]

Advertising your business online can boost your sales and website traffic if done the correct way. There are many different ways and places to advertise online. Already have online ads? You may need to do some updates for today’s mobile world.  Creating online ads has a good portion of planning before you place an advertisement. […]

Imagine that your company has worked through all of the items on your SEO checklist, but you still aren’t making it to the top of the Search Engine Results? What’s a dot com to do? Your website needs to keep up with the Joneses for SEO and SEM Keeping up with the Joneses refers to […]

Website Hostage Negotiations “Help! My web host won’t give me access to my files! They won’t relinquish my domains! They’ve taken my website hostage!” Though it seems like a crazy scenario, these cries are heard far more often than you might expect. Like a rogue valet driving off with your shiny new car never to […]

Are Business Postcards still relevant? Among all the hubbub of a digital world it’s easy to forget that traditional methods are still a great way of getting your message across to customers. As another option, business postcards are a unique means by which to maximize the reach of your business message. They can reconnect you […]

Does your website suck? Pointers on how to help your website make the cut. Katie Dexter, CEO of Appletree MediaWorks, LLC, a union communications company of Fenton, Michigan, recently appeared on the The Union Edge: Labor’s Talk Radio show to share pointers on improving the user experience level of your website.  Website designers and developers […]

No matter how big or small your company, monitoring your brand online is an essential task that must be done on a regular basis.  With the prevalence of social media, it’s far too easy for one person’s bad experience to go viral.  Watching for and correcting these issues is the only way to ensure your […]