How to use Web Analytics for your business
Analytics is data analysis that usual involves taking past data to find trends and effects or decisions or events. It can also compare old data with new data using a given tool or scenario. In the sense of your online part of your business this can help measure engagement to your website and your social media. It can help steer you in a direction of gaining new customers and keeping current ones interested.
There are several tools out there to measure analytics on your websites and almost every social media sight has their own analytic tools. The important part of analytics is not just knowing that you can get this data but knowing how to use it to improvement you online content.
5 Key Analytic Points
Visits – Usually your goal with this is to have as many visits as possible. Since this is a pretty general analytic there isn’t much specifically you can do with this information to raise your visits.
Traffic Source – A better way to understand your visits is seeing where they are coming from. There are 5 main sources:

Traffic comes from a search engine that is unpaid.
Improvent: Improve your SEO (Search Engine Optimization).
This includes(but not limited to):
- Keyword list
- High-quality content
- Page titles
- Meta description

Traffic comes from a search engine that is a paid. Most recognized in Google as top section when you search.
Paid search includes:
- Cost-per-click (CPC) – You pay every time ad is clicked
- Cost-per-impression (CPM) – You pay every 1,000 times ad appears on page
- Google Adwords – Uses both of these types.

Traffic comes from directly typing in the web address to browser.
Best practice:
- Have a memorable domain name.
- Use your business name – customer directly types your business name in the browser instead of a search engine.

Traffic comes from a link inside another website.
Improvement:
- Sponsor or speak at local events
- Guest posts – Guest blog post on another site. Learn some do’s and don’ts.
Social
Traffic comes from social media such as Facebook, twitter, Pinterest, etc.
Improvements:
- Have your website on your profile
- Have posts (but not much) that link back to your website – Could be promoting a recent blog post, product, service, etc.
- Get your pages on social bookmarking sites such as Stumble Upon
Bounce Rate – A bounce is when someone enters your site and then exits without seeing another page on the website. The goal is to keep this low. One condition this is not true, if the web page has a “phone number that the user is looking for, they may find the page, call the number and exit the site: This will count as a bounce but it’s a good bounce!” B2C
Usually is a visitor bounces it means 1 of 2 things:
- They did not find what they were looking for
- The webpage was difficult to use.
How to Improve:
- Using proper keywords – This will attract the correct audience so they find what they are looking for.
- Make website User-Friendly – Webpage user difficulty could be from a bad layout, confusing navigation menu, not mobile friendly, slow page load time, pop-up or self-loading ads, difficult to read.
Time On Site – This measures the time spent on your site as a whole. Such things that influence this is how interesting your site it, how good the navigation menus are, links to other pages on site.
Pages Per Visit – This measures how many pages were viewed in one visit.
Some other things to think about:
- Location – tailor your site to the most popular cities the your viewers are from.
- Monitor size – tailor you site to the most popular monitor size your users are using, ultimately try to make it optimized for all especially mobile sizes.
Top Web Analytics Tools
Google Analytics
Clicky
MintChurch Analytics
KISSmetrics
Open Web Analytics
Clicktale
CrazyEgg
Piwik
CloudFlare
Subscribe To Our E-Newsletter
Recent Articles
- The Great Phishing Scamdemic
Have you been noticing an abundance of suspicious looking emails flooding y…
- Serious Risks to Consider When Socializing Distantly
In today’s crazy world of staying home instead of visiting friends, we’ve a…
- Ten Tips on How to be Successful While Working From Home Dur
As a web developer of over 15 years, I’ve spent a lot of time working remot…
Recommended Posts
- Facebook Password Reset Scam!
- Why Is It Important To Know Who Owns Your Representative? One Example: Glass-Steagall
- Technology for Christmas
- Court Notice Scam
- UWUA Local 304
- Calendar
- Social Media Copyright Issues: Fair Use or Infringement?
- More than a Billion Passwords Stolen by Russian Gang
- Appletree E-Newsletter
- 06/07/2019 E-Newsletter: Did Microsoft call? How to Make Strong Passwords
Upcoming Events
Social Media
- Chinese Government Holds Back Everyone’s Internet Freedom: A strong example of the problems this world... Chinese Government Holds Back Everyone’s Internet Freedom: A strong example of the problems this world faces with cyber censorship is what is going on in China. The government blocks many websit ...
- EU-US Privacy Shield Still Not Protecting Your Privacy: Still collecting bulk data, problems with the... EU-US Privacy Shield Still Not Protecting Your Privacy: Still collecting bulk data, problems with the judicial redress act, and no true protection for businesses
- Copyright and Social Media: This has become a gray area. Almost everyone is guilty of... Copyright and Social Media: This has become a gray area. Almost everyone is guilty of sharing something on social media, whether it be Facebook, Twitter, or Pinterest, that was copyrighted and not you ...
- How Your Devices are Tracking you and How to Stop it: Apple, Microsoft, and Android How Your Devices are Tracking you and How to Stop it: Apple, Microsoft, and Android
- Being Safe while Downloading Apps: With how many apps are downloaded it is always a... Being Safe while Downloading Apps: With how many apps are downloaded it is always a good idea to stay safe while downloading. You must take precautions, learn where to download, and do your research.
- Why Labor Unions Need Member Data System: Many large organizations – specifically labor unions –... Why Labor Unions Need Member Data System: Many large organizations – specifically labor unions – struggle trying to keep their member data updated and accessible. Without a centralized dat ...
- Is Your Phone Keeping You up at Night? Our electronics tend to distract us from... Is Your Phone Keeping You up at Night? Our electronics tend to distract us from going to bed, disrupt our sleep with constant sounds, and hurt our health with their blue light.
- All About Browsers: With so many browsers out there including: Google Chrome, Mozilla Firefox, Opera,... All About Browsers: With so many browsers out there including: Google Chrome, Mozilla Firefox, Opera, and Safari, you may have a hard time choosing one. While all of them have their ups and downs you ...
- Mobile Sub-Site versus Responsive Web Design: In 2016, if your website is not mobile ready... Mobile Sub-Site versus Responsive Web Design: In 2016, if your website is not mobile ready you need to change that today. Two main ways to make your site mobile is to either have a mobile sub-site or ...
- Do Not Track: Two members of congress filed a bill called the ‘Do Not Track... Do Not Track: Two members of congress filed a bill called the ‘Do Not Track Online Act of 2015’
- Website Tips for 2016: -Fresh Up to Date Modern Websites -Easy Navigation is Key -Website... Website Tips for 2016: -Fresh Up to Date Modern Websites -Easy Navigation is Key -Website Usability -Improve Your SEO -Social Media
- Where Technology and Christmas Come Together: Check out some of the ways you can enjoy... Where Technology and Christmas Come Together: Check out some of the ways you can enjoy the Christmas festive technology and how you can share some yourself.
- How to Stay Safe While Holiday Online Shopping: Learn where to shop online, how to... How to Stay Safe While Holiday Online Shopping: Learn where to shop online, how to be secure, and best practices to keep yourself safe.
- Newsletters in the Digital Age! In a digital age sending out electronic newsletters instead of... Newsletters in the Digital Age! In a digital age sending out electronic newsletters instead of paper newsletters has become much more popular. While deciding to do your newsletter does have its downsi ...
- Safe Harbor Ruled Invalid, How it Affects You: The European Union and the Unites States... Safe Harbor Ruled Invalid, How it Affects You: The European Union and the Unites States will be meeting on December 17th to create a new agreement for the Safe Harbor. They plan to conclude this agree ...
-
- The Internet Helps in a Crisis: Everyone has heard about the recent Paris Attacks on... The Internet Helps in a Crisis: Everyone has heard about the recent Paris Attacks on November 13th many dead, wounded, or stranded. Many companies have made use of the Internet in a time of crisis to ...
- Advertising Online for your Business: Advertising your business online can boost your sales and website... Advertising Online for your Business: Advertising your business online can boost your sales and website traffic if done the correct way. There are many different ways and places to advertise online
- Using Analytics for Your Business: Analytics is data analysis that usual involves taking past data... Using Analytics for Your Business: Analytics is data analysis that usual involves taking past data to find trends and effects or decisions or events. It can also compare old data with new data using a ...
- The NSA and Online Privacy: Many studies, cases, and documents show that the NSA is... The NSA and Online Privacy: Many studies, cases, and documents show that the NSA is spying on American citizens using online surveillance. As an American, this invades our Freedom of Speech and our Ri ...
- BrandiGirlBlog published this great chart of color and size conversions between inches and pixels, etc.... BrandiGirlBlog published this great chart of color and size conversions between inches and pixels, etc. MonaRaeBeads.etsy.com ★ || CHARACTER DESIGN REFERENCES | キャラク& ...
- Learn About Scam Emails: Scam emails are a very popular and while most email services... Learn About Scam Emails: Scam emails are a very popular and while most email services have a spam sorting feature built in, not all will be sorted properly. Scams can look like they came from a friend ...
- Google Event, the Good and Bad: Google held their press event on Tuesday, September 19th... Google Event, the Good and Bad: Google held their press event on Tuesday, September 19th in San Francisco announcing many new products such as the Nexus 6P and 5X, the new Chromecast 2, Chromecast Aud ...
- Prevent Malware on your Smartphone: Different malware includes adware, bug, spyware, Trojan horse, virus, and... Prevent Malware on your Smartphone: Different malware includes adware, bug, spyware, Trojan horse, virus, and many more (Learn more about Malware types ) There are some signs that your phone is being ...