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Mobile Friendly Websites Are A Must

Mobile Friendly Websites Are A Must

It’s official – internet traffic from mobile devices has surpassed traffic from desktop systems. That may or may not surprise you. If you need help suspending your doubt, simply open your mobile’s app library. You’ll soon notice that a vast number of apps rely on internet access to varying degrees. From social media platforms to workplace productivity applications, more and more of the global digital landscape is trending toward mobile-first usage. As this trend continues, ensuring your website is mobile friendly is more vital to your success than ever before.

Social Media And Mobile Traffic

Love it or hate it, social media has had a profound influence on the traffic shift from desktop to mobile. Two platforms – Facebook and YouTube – presently make up over 30% of mobile traffic. Though the day’s preferred platform is constantly in flux, people are spending more time on social media overall. Every major social media hub is geared toward mobile-first access. For example, have you ever tried using Instagram on a proper computer? Better yet, you’ll need a pile of good luck to send your next snap story from a computer, as SnapChat is mobile-exclusive as far as real usage is concerned. This increased attention on social media is impacting time spent on mobile devices. Meeting your customers where they spend time is common sense in the world of business marketing. Don’t focus on desktop tuning while your next customer is checking out the competition from their smart phone.

Similarly, social media has become a powerful tool for brand engagement and customer relations. Consumers expect the brands they support to be attuned to their needs and wants, and assume they can easily move between the digital places controlled by those brands. Part of that assumption is derived from the expectation that websites can be easily navigated on mobile devices. According to a 2016 study conducted by Google, 53% of mobile customers will abandon a website if it takes more than 3 seconds to load. Accordingly, this has a direct affect on a site’s bounce-rate and packs a punch when looking at search engine ranking results.

Mobile Online Buying and Selling

For e-commerce sites, mobile optimization is crucial to success. Large retailers like eBay and Amazon have even developed mobile apps to allow users to easily access every feature of their site! Seamless shopping allows customers to add an item to their cart on a desktop and complete the purchase from a hand held device. Mobile optimized sites streamline the purchase process and encourage shoppers to spend more. Nearly 8 in 10 mobile shoppers report spending more time and making more impulse buys on device friendly websites.

Trends to Consider for Mobile Friendly Sites in 2018

Beyond the numerous reasons to optimize your website for mobile, it is essential to understand how to make the most of it:

Stop waiting to fine tune your website for mobile navigation – just do it!
Reach out to us today to learn more about making your website mobile-friendly.

Mobile Friendly

How to Avoid Mobilegeddon on Your Website

Google is now ranking mobile-friendly websites higher than those that are not mobile ready.

How to Avoid Mobilegeddon


Is Your Site Ready for Google?

Listen in to Appletree MediaWorks on TheUnionEdge.com on 4/28 at 1:30pm for help.

Is Your Website Mobile-Friendly?

If not, Google may now penalize your ranking for it.

The other day while browsing the web on my phone during lunch, I clicked on a link to an article that sounded interesting, only to find that the site was impossible to read. The text was tiny – I could zoom way in, but then I had to scroll to the side repeatedly to read anything. It was a frustrating experience, and I hit the ‘back’ button before getting far.

Mobile-friendlyDon’t let users have that same experience on your website.

How can you tell if your site is mobile-friendly?

1) If you search for your site in a mobile web-browser, do you see the words, “Mobile-Friendly” next to your search entry in Google search? If not, Google isn’t seeing your site as mobile-friendly.

2) If you view your page, is text very small? Do you have to pinch-and-drag to read the site?

3) Do things seem too wide to view properly?

4) Is your site very difficult to navigate without zooming way in? Are links small and too close together to touch accurately with your finger?

Mobile-Friendly TestIf you still aren’t sure, Google has a Mobile-Friendly Test to check your site out on.

What if your site isn’t mobile-friendly?

The Mobile-Friendly Test will give links and tips on why your site isn’t mobile-friendly, and what to do about it. The most complicated issues can generally be resolved by converting a website to a responsive WordPress theme.

Mobile-Friendliness is not the only the thing to determine Google rank, but small businesses and organizations are most likely to lose out since the change. And with many people using their phones to look up information and local websites, making sure your website is accessible to everyone can only help.

We here at Appletree MediaWorks use responsive, mobile-ready themes when building our most recent websites for clients. If you’d like some help, give us a call and we can work you through your options.