How to Promote Your Business With Viral Content
How to Promote Your Business With Viral Content
We see this happen all the time: an obscure or funny reference appears on a blog or Facebook post and suddenly it catches like wildfire, appearing anywhere from Facebook to Twitter to signature files in forums and the whole Internet over. These are the things that marketing dreams are made of. But is it possible to harness the quirky and seemingly random nature of the Internet and social media?
This has been an immense topic of study, and the experts on viral marketing say yes, this powerful marketing opportunity can be harnessed. Content can be designed to go viral when we keep a few simple rules and tips in mind.
Shareable vs. Likeable
When you are creating content for your viral marketing campaign, keep in mind the difference between “likeable” and “shareable” ideas. If your goal is to go viral, try to focus your efforts on creating shareable content. People may like or agree with your content, but simultaneously feel apprehensive about endorsing (sharing) it with others. Highly shareable posts, on the other hand, are those which affects or engages your audience while offering something universal. A shareable post might be inspirational, funny, amazing, or practical. People share content because they think it will be useful, helpful, or somehow raise their social standing.
Understand Your Brand and Know Your Audience
While creating the content you wish to go viral, it’s good to know what your angle is. What image do you want the business and brand to convey? Are you looking for something edgy or trustworthy? What is the target audience you are catering to? Playing it safe may not earn your content shares, but being too edgy or focusing on the wrong niche topic for your audience can result in missed opportunities.
Triggers
Studies have shown that people are most responsive to specific “triggers of fascination” and are most likely to share something if it raises a high level of emotion. The more excited someone is about content, the more likely they are to pass it along.
Examples of these triggers include: passion/lust, alarm, power, prestige, rebellion, or trust. When content hits on one of these triggers, especially for the appropriate audience, the content has a much higher chance of going viral.
Basic Rules for Going Viral
– Positive content is more apt to go viral than negative, though this is not universal and depends on whether or not it resonates with the reader.
– Positive shareable content is often surprising, amusing, or awe-inspiring.
– Negative shareable content is most often that which evokes anger or anxiety.
– People like to share for several reasons: to improve their social standing among other readers, to help others, and to appear useful or knowledgeable.
Creating viral content is almost as much an art as it is a science, but clarifying your target audience and focus, giving your content emotional appeal, and keeping the fascination level high enough that people would like to share it with their friends and associates is a means to take out some of the guesswork and randomness regarding viral content. Here at Appletree MediaWorks, we pay close attention to your audience and goals to make sure your content triggers interest in your customers.
Why Do People Buy Apps?
With the overwhelming influx of smart phones – tiny computers unto themselves – it’s no surprise that people enjoy customizing their phones. Apps, the myriad tiny programs designed especially for mobile devices, bring those devices all sorts of new uses. But why are people so enthralled with apps? Why do people buy apps? There are a number of reasons:
Dynamic Content
Apps by their nature are dynamic: they are games to play, maps to follow, GPS systems, art programs, means of communicating with friends, and more. The best apps give a user plenty of interaction and do not expect a passive observer.
Feature-Rich
Native apps – those designed especially for an iPod or Android tablet – are designed to use all of that device’s technology, giving it the best features available. Graphics, sounds, motion controls and GPS create a deeper level of interaction with the device. Native apps also tend to run smoother and faster, merging in with the device as if they belong with it. In contrast, web-based applications do not always integrate as smoothly.
Offline Usage
While many of an app’s features may be designed for online use, part of the beauty of a mobile device app is that depending on the app in question the user does not have to be continually online for its use. Many games and other apps are self-contained and will work just as well on a tablet outside of Wi-Fi range as they would a smart phone that’s always online.
Independent Developers
Another novelty of apps is that unlike many programs which take a lot of funding for creation and distribution, many independent developers have started to create apps. This gives an enormous range of options on what is available. The popular app stores provided by Apple, Amazon, and Google mean these apps are generally easy to find and accessible. Many are free, while others have a free version and a paid version with more options.
“New Thing”, Social Phenomenon
So much of what happens on the Internet and with mobile devices is social, and there is a very real social factor when it comes to apps for mobile devices. People like to discover new things and share them with their friends. Apps that are especially useful, unique, novel, or funny have a certain ‘cool factor’ and appeal to sharing with friends.
Whether native apps remain the norm, or html-5 general apps such as those offered for Google Chrome become mainstream, the use of apps on mobile devices is not only a novelty, but likely here to stay for some time to come. They fill a useful and enjoyable niche, and as smart mobile devices become more mainstream, so will their respective apps.
Why Labor Unions Need Social Media
Why Labor Unions Need the Internet
People under the age of 30 just don’t reach for the phone book anymore. Instead, they hop online with their smart phone to search with Google. If your union doesn’t have a website, you are missing out on a great opportunity to attract new members.
A regularly updated website linked to social media is an essential part of outreach and communication. Because the Internet allows unions to publish information to their members in real-time, it has become an essential tool for pulling members together in an increasingly vicious political climate. The Internet enables unions to mobilize more effectively than ever before. Labor unions stand to benefit immensely from embracing all that the newest technologies have to offer.
Your Website and Social Media
A website is your public face to prospective members. To have an outdated or utterly absent website is to lose out on both attracting new members and keeping current ones engaged. Modern websites have evolved into hubs of information and interaction, seamlessly utilizing the power of social media. Posts on Facebook, Google+, Twitter and even YouTube help to drive new traffic to and from your website. Once there, web forms and other types of communication help to establish contact with your visitors. Social media is one of the quickest and simplest forms of mass communication.
Websites are an excellent organizing tool as well. Many unions develop a ‘members only’ area that allows for discussion and conversation among members. Some also add private calendars, online dues payment systems, grievance reporting systems, and more. Offering your members the option to interact directly with the union helps to establish good will and solidarity.
Instant Information
Information moves fast – as politicians push anti labor bills through congress, it is up to union organizers to contact their membership in real time so that they can react and show up in solidarity at a moment’s notice. Having immediate access to your membership and to the public is essential. Technology has enabled savvy union organizers to stay on top of this game with impressive results.
The Future of Labor
At a time when hostile political fights have dwindled union membership, it is necessary for union leaders to stay on top of recruitment. The good news is that many younger workers are supportive of labor unions in general. Speaking their language is important. Presently, that language involves the use of social media, search engines, and online videos. Bringing this all together might seem overwhelming, but it is essential for the future of labor.
Appletree MediaWorks and Labor Unions
Appletree MediaWorks is a union company that specializes in union web development, design, and communication. With our wealth of experience, we can assist your union with every step of the online communication process. We even offer training for those not completely comfortable with all aspects of the technology. Contact us today and we can discuss your needs, get your web presence on its feet, and get your union up to where it needs to be. Labor unions need social media.
Web Host-age Negotiations 101
Website Hostage Negotiations
“Help! My web host won’t give me access to my files! They won’t relinquish my domains! They’ve taken my website hostage!” Though it seems like a crazy scenario, these cries are heard far more often than you might expect. Like a rogue valet driving off with your shiny new car never to return, as soon as you hand a web host your keys, you’ve entrusted them with more than many people realize; and not all of them are willing to simply return your property once the time has come to part ways.
How do I know if my host has gone rogue?
Often, a business owner won’t even realize there is a problem until they attempt to switch hosts. Only after requesting their web assets do they realize that their host isn’t cooperative. How do you know if your host is holding you hostage? Here are a few tell-tale indicators that we have identified over the years:
- The host in control of your assets is unresponsive or dodgy, often taking weeks to respond to simple requests. When responses are finally received, they ignore any part of the request which involves them giving you more access to your property.
- The host may become entirely unresponsive by phone.
- The host becomes unwilling to bend server settings to suit your needs, but equally unwilling to assist in helping you switch hosts to one that will.
- Your host does not give you access to any sort of control panel so that you can manage the website yourself; or, the control panel is limited in such a way that you cannot manage hosted domains or backup databases and files.
- Generally, if you find yourself second-guessing good business decisions based on your web host’s temperament that day, your host has gone rogue. It’s time to get out.
How do I regain control of my website?
Okay, so you’ve decided to break up with your web host. It turns out that breaking up isn’t always easy to do. There are several aspects which you must consider:
- Domain Names
- Website Files
- Databases
The most important part is your Domain Name. This is your company identity – guard it as well as you can. We always recommend having your domain names hosted in a separate location from your website. That way, if your host goes rogue, you still hold the keys and can always simply point the DNS at a more reputable target while you work behind the scenes to regain control of your files. If your bad host is also in control of your domain name, the process can be more involved, but is still doable. Here are the steps we recommend for regaining control:
- Make certain that you are paid up on your hosting and domain registry fees. Sometimes, hosts will hold you hostage until you pay your bill. Domain registry fees are even more important, as failing to pay them can cause you to lose ownership of your domain name entirely.
- Do a Whois lookup on your domain and look for the Administrative Contact’s email address. If this is set to an email address you can check, transferring the domain will be simple. If not, see if you can change it in your host’s control panel.
- Set up an account at GoDaddy or another Registrar of your choice. Make sure it is not the same place where you wish to host your website. From here, begin a domain transfer. An authorization code will be sent to the Administrative Contact on the domain. If that is an address that your host controls, they will receive the email.
- If your host received the authorization code, you should submit a formal request to the host that they forward the code to you. If email or phone requests are ineffective, send a USPS Certified Letter. If the host is still unresponsive, send one from your lawyer. If your host/registrar is approved by ICANN, they are bound by certain legal requirements.
Website Files are usually easier to obtain. Very few hosts – even if they’ve gone sour – fail to provide at least FTP access to your site. If not, you can use a website downloader tool such as HTTrack to download an offline copy of the website. Keep in mind that this will not download any server-side code such as PHP. Depending on the complexity of your site, this may or may not be the final word, but, it is better to at least have a working offline copy in case you need to hire a developer to restore the site to operable status and need a frame of reference.
In order to backup your databases, you will either need access to a hosting control panel or a clever developer. If you are unable to backup your database through your host’s control panel, sometimes it can be done with code. One trick I’ve used in the past is to install a copy of phpMyAdmin in a folder within the live website, examining the website files to find the database login information. This, of course, requires that you have at least FTP access to your server. If phpMyAdmin will not work, a good developer can sometimes write custom scripts to export essential database tables.
Email addresses will most likely need to be recreated on the new host regardless of your situation. Make sure that you have a list of your active email addresses before making the move. Additionally, for any accounts that have a lot of important emails stored, use a program such as Outlook to download existing email from your host before pulling the plug. It is a good idea to do the final transfer on a weekend or late at night when you are unlikely to miss important emails during the switch.
So as you can see, though bad web hosts can be a nightmare to deal with, they aren’t the end of the world. Here at Appletree MediaWorks, we have navigated some of the worst and come out on top. Feel free to drop us a line if you find yourself unable to navigate these troubled waters. We’ll be more than happy to help. And we won’t go rogue on you – we promise! (it’s super bad for business) 🙂
How to Secure Your Social Media
Social media has become an undeniable reaching out to the public, spreading news and info among thousands of fans. If one post can spread so rapidly, what happens when this pervading force in communication falls into the wrong hands? How can you be sure to secure your social media?
As social media security becomes essential to businesses, following basic guidelines will help circumvent the worst of the traps people fall into when it comes to keeping intruders out of their media and followers. These guidelines will also improve damage control if the worst does happen.
1) Strong Passwords
Believe it or not, many people still use ‘password’ or ‘1234’ as their password, even in business situations. Instead of the old standbys, complex passwords that include numbers, letters, and symbols are harder to crack. It’s rough keeping track of those complex passwords, especially in a business setting: that’s why a password manager like Keypass or LastPass can become essential. Not only does this take the guesswork out of creating a good strong password (both programs have features that will create passwords for you, including ‘pronounceable’ ones people can remember) but manage them so sensitive passwords are not visible to those who don’t need long-term access to sensitive information.
2) Education
Even big companies have fallen into the trap where one employee clicks on a bad link in a decoy email, where they submit valuable username and password data, only to lead to a security breach within the whole company. The easiest way to circumvent this problem is to sufficiently educate everyone on safe practices. These include:
– Be suspicious of clicking on links; if you’re not completely sure where they come from, they make take you to unexpected and invasive websites.
– Be watchful of official-sounding emails providing a link and asking you to update your info. When in doubt, type the url to the website you want by hand. Links can be cloaked to take you to unexpected websites.
– Do not open a suspicious or unknown attachment, even if it appears to be from someone you know. Ask first if you need to.
– Be cautious of questionable software and downloadable games which can contain malware that is quick to infect a system and difficult to get out again.
3) Utilize a Social Media Manager
Social Media Managers like Hootsuite not only keep track of and schedule media interaction but have software designed to look for misuse of links and posting. They act like an extra firewall, creating a buffer between you and intruders. Further, these Social Media Managers allow for permissions, requiring specific contributors to post drafts to be reviewed but only allowing administrators to approve final posts.
Centralizing social media accounts within your company helps prevent miss-posts and leaks. Also consider hiring an outside agency to manage your social media accounts, employees at Appletree MediaWorks, LLC are trained professionals that can help you with your social media maintenance. This also introduces a formality to social media for business, which employees might otherwise approach in a more casual way.
4) Review & Update
Assess and review your security on a regular basis. Who has access to passwords and social media accounts? Who has permissions to what? Do passwords or accounts need to be changed in the case of departing employees? Finally, ensuring that software is up to date on browsers, operating systems, and all virus/malware protection can keep software more secure.
5) Prepare for the Worst
If all goes well you will never have to resort to contingency plans for reclaiming hijacked accounts or covering for bad posts that have gone viral on the internet. However, making plans in the event of a crisis will make it a little more manageable. Preparing employees on what to do if they receive a cloaked email can halt a social media hijacking intrusion in its tracks. Keep an unassociated email as emergency to reach all employees or users if needed. A plan for damage control speeds up the process and reduces the damage that a security breach can cause to a business’s reputation.
We do hope that your company takes the tips above into consideration. Social media can be good for business when it is properly maintained and analyzed. Reach out to Appletree MediaWorks, LLC for more tips and to have a social media analysis done for your business today.
The Five Step Guide to Better Social Media Security”, MarketingProfs, http://www.marketingprofs.com/store/product/2183/the-five-step-guide-to-better-social-media-security
Why Should I Migrate to a WordPress Site?
We’re often asked what advantages WordPress has over traditional “normal” web sites. Why should you migrate to a WordPress site? The short answer is simple: WordPress is so easy to maintain that it enables you to deliver content to your customers with increased rapidity, in a way that keeps up with – and plugs into – today’s social media driven web.
WordPress is a content management system – a platform that empowers content creators with easy publishing and editing features which put you and your team in control of your content. To your customers, WordPress functions exactly like a regular website, while having significant advantages, which the WebMechanix blog elaborates upon.
Fast and Easy
- WordPress allows for quick and easy content changes. If you need to edit a web page or fix a blog post, it can be done in moments without a high level of technical knowledge. If you have used Facebook, you already have the skills required to maintain your own WordPress web site.
User Control
- Not only does WordPress enable you to edit your own content, but it also allows you to grant access to any number of users, with very fine-tuned levels of control. You can easily set up a team of administrators, editors, authors, contributors, and so on. At Appletree MediaWorks, we can also create custom user roles to fit your precise needs. This level of control would be more difficult to set up on a traditional web site and often requires more in-depth training once the system is live.
Versatile Platform
- Though WordPress started out as a platform for bloggers, it has grown into something much more comprehensive and powerful over time. With WordPress, you can host a static “normal” website, a blog, or a combination of the two.
Customizable Themes
- The appearance of a WordPress web site is completely customizable. A common misconception is that every WordPress site looks the same; however, this is not the case. Appletree MediaWorks has years of experience building customized WordPress themes for our clients. Our portfolio highlights some work we’ve done previously, and provides an idea of the services we could do for your business.
Awesome Plugins
- Thousands of plugins, maintained by an actively engaged community of developers, ensures that WordPress will continue to be a viable solution long into the future. Want to add an event calendar? A photo gallery? Facebook integration? Trackable social media integration? No problem.
Search Engine Optimized (SEO)
- WordPress is SEO friendly – Google, Bing, and other search engines love to crawl WordPress web sites. This not only means that you’re likely to pop up on a web search, but that your updates and new blog posts are more likely to be discovered as well.
There are many components to consider when planning your new website. Ultimately, the most important requirement is that your message gets delivered to your prospective clients in a positive and engaging way. The Appletree Media experts can help you set up a WordPress website to make this an easy, fast, and flexible reality. We are also experienced at migrating existing web sites to WordPress.
[2] http://www.notwillsmith.com/wordpress/wordpress-is-great-for-seo/
Using Business Postcards in a Digital World
Are Business Postcards still relevant?
Among all the hubbub of a digital world it’s easy to forget that traditional methods are still a great way of getting your message across to customers. As another option, business postcards are a unique means by which to maximize the reach of your business message. They can reconnect you with old customers while attracting new customers who would prefer not to turn the computer on unless they have to.
Print-at-home company Business Card Star gives a few pointers to get the most out of your postcards1:
- Keep your message simple, with an eye-catching design and a clear call to action. This could include an in-store demonstration or even your website url where they can learn more.
- Postcards have a very personal appeal and this can be used as a means of reaching out to your customers for thank-you notes or follow-up contact. A simple, appealing design on a postcard can be a fun, casual, means of stationary.
- Postcards can be useful as a guide or a reference card, with a chart or a usable list of information related to your business. It keeps your postcard at hand, and within reach and sight of your customer.
- If you want to keep track of how people are using your postcards, you can create trackable coupons which both ensure your card’s call for action, and give you the information you need to decide how to continue your marketing campaign.
At Appletree MediaWorks, graphic designers must be experienced in both digital and print graphic design because not everyone has a smartphone at hand to hop online for everything. Your business message could be lost in a digital world, while postcards still grab the attention of customers you would otherwise miss. This personal touch and a physical object that a person can hold creates a memorable impression to both those who appreciate the high tech, and the customers who are a little more traditional.
With so many options for reaching your customers it can be overwhelming to decide which way to market your business. Give Appletree MediaWorks a call and let their experienced team do an analysis of your marketing efforts and help guide you through the solutions for your business.
1. Business Card Star: 5 Ways to Boost Your Business with Postcards
Does Your Website Suck?
Does your website suck? Pointers on how to help your website make the cut.
Appletree MediaWorks recently appeared on the The Union Edge: Labor’s Talk Radio show to share pointers on improving the user experience level of your website. Website designers and developers spent dozens of hours creating your website, but all too often some of the most important components are missed. She shares her tips below.
Listen to the Full Interview from The Union Edge Radio Show
Website Usability
Usability goes hand in hand with readability but is not the same thing. When was the last time you visited a website and were surprised to find so much information available but none of being what you came to the site for? This leads to an increased bounce rate in your website analytics because visitors just aren’t getting that they came for.
Effortless Usage should be your goal.
- Keep sign up and contact forms short. (Don’t worry, you can ask your subscriber for more information later).
- Highlight important news and announcements.
- Don’t make the user scroll horizontal.
User Interface Design
Make sure your fonts are also readable on all devices and keep your audience in mind at all times. Your colors should match your logo or business colors but don’t make your website colors and fonts offensive or difficult to read. If your colors combined are offensive any way you change them then it’s time to call in a graphic designer.
We all love photos but on a website they should be present for a reason, not just to fill in space. They should support your site’s content. An important aspect to your website should also be a union label. This is a sign of a website created with pride and precision by professionally trained union members.
A Tip for The Times
If you are going to invest in some website improvements, the best place to invest is in making your website mobile ready. Image downloading can be a nightmare for a mobile user; websites need to be simple and short for mobile access. Your user wants everything but you must be considerate of their device capabilities.
Appletree MediaWorks, LLC is a union online communications company based in Michigan. Their employees are members of the Printing Packaging and Production Workers Union of North America (PPPWU). For more information visit: https://unionmade.website/
Protecting Your Facebook Passwords and Account
Let’s face it, any website that houses the daily drama of over 1 billion users1 is going to become a pretty huge target for myriad hackers, pranksters, and scam artists alike. That’s right, Facebook has over a billion users, most of whom have no idea how to protect themselves. According to a report by the Escapist Magazine, over 600,000 Facebook accounts are compromised every single day2. Want to avoid becoming a statistic? Following these simple guidelines will greatly reduce your vulnerability and help you stay as safe as possible.
Use Strong Facebook Passwords
No matter how many security measures you take, if you don’t use a strong Facebook password, your door is wide open. Strong passwords should contain at least 8 characters and have a mixture of lower- and upper-case letters, symbols, and numbers. Too hard to remember? Why not try using phonetics? For example, tooeasy123 is a bad password. But To03asy!2E is a fantastic one.
Contrary to popular practice, passwords should always be something random and unrelated to you. Too often, people use their pet’s name, their child’s name, or a hobby. Keep in mind that such things are easy to guess or look up. Also, if your password can be found in a dictionary, it will easily fall prey to a simple dictionary attack. Again, obfuscating phrases with numbers and symbols is a great way to strengthen your passwords.
We also recommend changing your passwords about once every 3 months. If you have trouble remembering passwords, you might consider using a password manager such as 1Password or LastPass to help you keep track.
Think Before You Click That Link!
If a friend sends you a link via email, text message, or instant message, make certain that you know what you are clicking on before you do it. Short links such as bitly are especially vulnerable, since you are not given any clues as to what you are clicking on before it’s too late. Don’t worry, your friends will understand (and often appreciate) when you ask them what they are sending you. Often when an account gets compromised, the original owner may not even be aware that links are being sent out in their name. If they don’t remember sending any links, chances are good that they have been compromised (and you just avoided sharing in all the hassle!)
Don’t Believe Everything You Receive
I always tell people – never send anything via email that you do not want to see on the front page of the newspaper tomorrow morning. Even as the Internet has evolved, email itself remains one of the most insecure protocols on the planet.
It is frighteningly simple to spoof email and make it appear to come from somebody that had nothing at all to do with it. We’ve all probably received a scam email or two from a “stranded Nigerian prince” who just needs us to help him out so he can get back to his fortune and reward us for our random assistance. This has become one of the most tired scams in the book.
But thanks to Facebook, we are now seeing a fun little twist to this tale of sorrow and woe. Instead of appearing to originate from someone in Nigeria, the latest strategy is to pose as one of your friends from your Facebook friends list! Be aware that the next time one of your friends appears to be asking for a big favor via email, it is likely a scam. Before you click on any links or respond to the message, always call your friend and make sure that it is real.
These guidelines will help start you down the path towards better Facebook (and Internet) security. However, always remember that security is a constant battle. Hackers and scammers are very clever opponents, by definition. We must always be vigilant and keep our eyes open for suspicious behavior. Facebook’s Help Center offers a wide array of additional security suggestions and tips. And of course, Appletree MediaWorks is always available to assist in keeping your accounts secure.
1. Forbes reported in October of 2012 that Facebook now has an account for one out of every seven people on planet earth.
2. Reported by The Escapist Magazine in October of 2011, these numbers were first compiled into an infographic by Sophos Security. It is worth noting that although 600,000 is a very large number, it is only .06% of Facebook’s total user base.
5 Steps to a Great Website
Forbes outlined 5 steps to consider in order to effectively plan out your business’s website.
1. How will you get people to your website? More specifically, what marketing techniques will you be using to attract your target audience? Is it search engine optimization? Pay-per-click advertising? Social media? PR? This step is very important, as it often answers many of the questions below. Tip: Calculate which marketing technique works best for your site, by figuring out which has the lowest cost-per-acquisition (how much you spent on getting a customer).
2. Who will be coming to the site? Your website needs to take all kinds of visitors by the hand and help them find what they are looking for. Within a few seconds of getting to your site, a visitor needs to know what to do next. Do they need to sign up? Should they click a link to learn more? Once you determine what visitors are coming, you’ll be able to determine what they need to do once they get there. Tip: Don’t try to please everyone, but have your site clearly laid out to direct visitors wherever they need to go. If you do too much your website will become busy and difficult to navigate. Focus on a few key features that majority of your visitors will benefit from.
3. What questions will my visitors have? Am I at the right place? How long have you been in business? Can I afford you? How do I know your product or service is any good? How can I learn more about your services and company? How do I contact you? Tip: Try to answer the questions before they are asked. For example, if your visitors come to purchase a specific product that you’re well-known for in the industry, have that product easily located so they know they’re in the right place and can access product details right away. Clear, short messages work great.
4. What do you want your visitors to do? Should they pick up the phone and call you? E-mail? Sign up for something? Buy your product online? A great website will guide your traffic where you want them to end up. If you’re selling a product, convince the visitors to buy and make it easy for them to do so. If you offer a service, let them know how and why they can benefit from it. Tip: Be clear and concise. Don’t make visitors think.
5. How do my visitors like to stay in touch? Keep in mind, that most people who come to your website won’t become a customer. In fact, the average conversion rate on the Internet is around one percent, meaning only 1 out of 100 visitors will end up contacting you, signing up, or buying something. Find out what forms of communication your visitors prefer and give them the means to stay connected: e-mail, a blog, Twitter, Facebook, LinkedIn, Google+, RSS Feeds, and more. Tip: Engaging your customers is important, as most people don’t convert on the first visit. Keep them coming back by identifying your target visitor and catering to the market that best reaches them. If they’re entry-level professionals and they’re constantly engaging in social media, have a social media presence and actively provide them reasons to return to your site. By engaging visitors you’ll give them incentive to return, convert, and hopefully invite their network to do the same.
The Experts At Appletree Mediaworks Know How To Get Your Company Off On The Right Foot.
