Remember those permanent Verizon tracking cookies? They’re causing a stir now that they’re being abused. According to Ars Technica, an advertiser named Turn exploited the Verizon tracking cookies to ‘turn back on’ tracking cookies on its own.
ProPublica released an article about the Zombie Cookies, which used Verizon’s tracking number to re-spawn tracking cookies that users had deleted. Verizon worked damage control by updating its site terms regarding the tracking cookies.
Later, Verizon stated it would expand its opt-out.
For more information visit:
Staff, Ars. “Verizon Will Now Let Users Kill Previously Indestructible Tracking Code.” Web. 3 Feb. 2015. <http://arstechnica.com/information-technology/2015/02/verizon-will-now-let-users-kill-previously-indestructible-tracking-code/>.