It has become more important than ever to track these cases and understand what can get you in trouble. We’ve been compiling a list of recent and classic cases regarding your online freedom of speech.
Sticks and Stucko
Since June, Zillow has been threatening to sue a blogger (McMansion Hell) for using some of its images for parody. The blog pokes fun at the poorly conceived architecture often featured throughout Zillow’s real estate listings. Although the blogger was not even badmouthing Zillow itself, the company still took offense, stating in an absurd cease-and-desist letter that the blog may interfere “with Zillow’s business expectations and interests.”
This is frighteningly broad language from a legal perspective. Must citizens consider the ‘business expectations and interests’ of any company they happen to discuss in public? Furthermore, the images technically fell under “fair use” because they were used for parody.
For now, this exchange has been limited to threatening letters, but keep an eye on this issue. Facebook, Instagram, and Twitter have made similar claims about their content. Several social media giants have even claimed that uploading content to their service transfers ownership to them.
Like It or Shut It
…courts may interpret negative online reviews as full on defamation.
Another recent case began when it appeared that a wedding photographer was holding a customer’s photos hostage, pending payment of a disputed fee. Rather than paying the fee, the newlyweds took to social media and began publishing negative reviews about the photographer. In short, the bad reviews ruined the photographer’s reputation and she eventually had to close up shop.
The photographer then came back and sued the couple for publishing the negative reviews, stating that the reviews amounted to defamation. Sure enough, the court sided in the photographer’s favor and awarded more than $1 million in damages. This sets precedent going forward that courts may interpret negative online reviews as full on defamation.
Before you write that negative review, make sure to read through any contracts you may have signed with the company. Lately, vendors have been including verbiage in their contracts which waive your rights to write online reviews – good or bad. Specifically, keep an eye out for phrases such as “non-disparagement” or “agreement not to disparage.”
Really Silly Syndication
Generally, companies publish information on the web to spread the word – usually to as many people as possible. To this end, web gurus developed RSS (Really Simple Syndication) as a standard way of sharing information across websites. People can also subscribe to these feeds to receive updates. So what’s the problem with consuming all this free information? Generally, nothing – but if a company doesn’t like what you do with their information, they may have grounds to sue.
Take the 2011 California court case of Craigslist vs. 3Taps for example. In this case, 3Taps had been feeding publicly syndicated information from Craigslist to its own service. Craigslist decided that they didn’t like what 3Taps was doing with their information and blocked their IP addresses from accessing Craigslist. In response, 3Taps simply changed its IP addresses to get around the block. This eventually lead to a court ruling that changing your IP address in order to access a public website from which you had been blocked is illegal.
A similar court ruling determined that Power.com had violated an anti-hacking law when it changed its IP addresses in order to regain access to Facebook.
Don’t Scrape Me
Presently, a small company called hiQ is locked in a high-stakes battle over its practice of “scraping” information from LinkedIn. Scraping is a type of activity whereby bots gather and index large amounts of information for use elsewhere. Archive.org, for example, scrapes millions of pages of information from all around the web and indexes them for tomorrow’s nostalgia.
When LinkedIn sent hiQ a cease-and-desist letter warning that their behavior violated the Computer Fraud and Abuse Act (CFAA), a controversial 1986 law that makes computer hacking a crime, hiQ responded by suing LinkedIn.
This lawsuit could determine whether courts can use the CFAA to curtail the use of scraping tools across the web. The CFAA makes it a crime to “access a computer without authorization or exceed authorized access.” Courts have been struggling to figure out what this means ever since Congress passed it more than 30 years ago.
One plausible reading of the law – the one LinkedIn is advocating – is that once a website operator asks you to stop accessing its site, you are committing a crime if you don’t comply. The contrary interpretation is that by running a public website, a company is implicitly giving the general public authorization to access it and those permissions cannot be rescinded on a case-by-case basis. Both are plausible interpretations of the law, which makes this a very interesting case to track.
UPDATE: A judge ruled in hiQ’s favor, saying that LinkedIn cannot block the startup from accessing its public profile data. Furthermore, the judge ordered LinkedIn to quit blocking hiQ’s IP addresses. The fight isn’t over yet, however – LinkedIn plans to challenge the decision.
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