Namely Me
Namely Me Books – eCommerce Website
Web Services Include:
Graphic Design of Custom Theme, Online Custom Book Order Management, Adobe Illustrator Print Processing, Custom Web Programming, WooCommerce Shopping Cart, PayPal Integration, Plugin Updates, Logo Design, Client WordPress Training, YouTube, Social Apps, eCommerce Web, SEO Friendly Website, Custom CSS Modifications to Theme, CMS Management, Widget Creation
Does Your Website Suck?
Does your website suck? Pointers on how to help your website make the cut.
Appletree MediaWorks recently appeared on the The Union Edge: Labor’s Talk Radio show to share pointers on improving the user experience level of your website. Website designers and developers spent dozens of hours creating your website, but all too often some of the most important components are missed. She shares her tips below.
Listen to the Full Interview from The Union Edge Radio Show
Website Usability
Usability goes hand in hand with readability but is not the same thing. When was the last time you visited a website and were surprised to find so much information available but none of being what you came to the site for? This leads to an increased bounce rate in your website analytics because visitors just aren’t getting that they came for.
Effortless Usage should be your goal.
- Keep sign up and contact forms short. (Don’t worry, you can ask your subscriber for more information later).
- Highlight important news and announcements.
- Don’t make the user scroll horizontal.
User Interface Design
Make sure your fonts are also readable on all devices and keep your audience in mind at all times. Your colors should match your logo or business colors but don’t make your website colors and fonts offensive or difficult to read. If your colors combined are offensive any way you change them then it’s time to call in a graphic designer.
We all love photos but on a website they should be present for a reason, not just to fill in space. They should support your site’s content. An important aspect to your website should also be a union label. This is a sign of a website created with pride and precision by professionally trained union members.
A Tip for The Times
If you are going to invest in some website improvements, the best place to invest is in making your website mobile ready. Image downloading can be a nightmare for a mobile user; websites need to be simple and short for mobile access. Your user wants everything but you must be considerate of their device capabilities.
Appletree MediaWorks, LLC is a union online communications company based in Michigan. Their employees are members of the Printing Packaging and Production Workers Union of North America (PPPWU). For more information visit: https://unionmade.website/
5 Steps to a Great Website
Forbes outlined 5 steps to consider in order to effectively plan out your business’s website.
1. How will you get people to your website? More specifically, what marketing techniques will you be using to attract your target audience? Is it search engine optimization? Pay-per-click advertising? Social media? PR? This step is very important, as it often answers many of the questions below. Tip: Calculate which marketing technique works best for your site, by figuring out which has the lowest cost-per-acquisition (how much you spent on getting a customer).
2. Who will be coming to the site? Your website needs to take all kinds of visitors by the hand and help them find what they are looking for. Within a few seconds of getting to your site, a visitor needs to know what to do next. Do they need to sign up? Should they click a link to learn more? Once you determine what visitors are coming, you’ll be able to determine what they need to do once they get there. Tip: Don’t try to please everyone, but have your site clearly laid out to direct visitors wherever they need to go. If you do too much your website will become busy and difficult to navigate. Focus on a few key features that majority of your visitors will benefit from.
3. What questions will my visitors have? Am I at the right place? How long have you been in business? Can I afford you? How do I know your product or service is any good? How can I learn more about your services and company? How do I contact you? Tip: Try to answer the questions before they are asked. For example, if your visitors come to purchase a specific product that you’re well-known for in the industry, have that product easily located so they know they’re in the right place and can access product details right away. Clear, short messages work great.
4. What do you want your visitors to do? Should they pick up the phone and call you? E-mail? Sign up for something? Buy your product online? A great website will guide your traffic where you want them to end up. If you’re selling a product, convince the visitors to buy and make it easy for them to do so. If you offer a service, let them know how and why they can benefit from it. Tip: Be clear and concise. Don’t make visitors think.
5. How do my visitors like to stay in touch? Keep in mind, that most people who come to your website won’t become a customer. In fact, the average conversion rate on the Internet is around one percent, meaning only 1 out of 100 visitors will end up contacting you, signing up, or buying something. Find out what forms of communication your visitors prefer and give them the means to stay connected: e-mail, a blog, Twitter, Facebook, LinkedIn, Google+, RSS Feeds, and more. Tip: Engaging your customers is important, as most people don’t convert on the first visit. Keep them coming back by identifying your target visitor and catering to the market that best reaches them. If they’re entry-level professionals and they’re constantly engaging in social media, have a social media presence and actively provide them reasons to return to your site. By engaging visitors you’ll give them incentive to return, convert, and hopefully invite their network to do the same.
The Experts At Appletree Mediaworks Know How To Get Your Company Off On The Right Foot.
