How To Write Great Website Content For Your Industry
Great content for your industry is more important than ever for your website to climb the ranks in Google’s search engine, to grow your business, to attract people for your business. And while it can seem painstaking to write out all that needed content for your own website, breaking down the process makes it manageable and much less time consuming.
1) Identify Your Audience and What They Want
Who is most apt to visit your website and just what is it they’re looking for? You can gather information to identify your target audience by looking for reader feedback and blog comments, setting up surveys, looking at reports or studies , or speaking with people at length.
Once you have your target audience identified, figure out what they want. Are they seeking specific information? What are their concerns? What questions are your audience always asking, that you would like them to know?
2) Find a Topic to Write On and Do Your Research
Take those commonly asked questions and concerns of your audience or better yet, combine them with keyword searches to find useful information for your content. From there do your research to become an expert if you are not already. And if you are? Dig a little deeper to get further insight into the topic.
It’s at this point you can take a look at what your competitors and associates are doing and learn what’s industry-standard if you have not already. While it may not make you stand out to do exactly what everyone else is doing, knowing what works in the industry and what does not can only benefit – even if you decide to break those rules later.
Internet readers like to be educated and like spending their time learning something of value, but tend to distrust a hard sale. Your website is more likely to maintain return readers and gain loyalty if the audience values your word as an expert, and feels that your website has something to come back to and share with social media.
3) Write for Your Audience
Use casual tone on the web for most industries, but don’t use excess jargon or slang unless it expressly gears toward your target audience. Keywords can be added to the content for SEO, but keep it organic and don’t force it.
Keep concise and organized in your writing, making sure to add headers and bullet points or lists to make text easily scanable. People on the internet do not expect to spend as much time reading as they would in print, so get to your point quickly to keep attention.
4) Create Content with a Call to Action
The internet is an active medium. People like to learn, share, interact, and feel like they’ve walked away from something more than passive information, so embrace this and give your readers something to do. Use active voice in your content and ultimately give readers a call to action, whether it be to interact with the website, call for an estimate, try out what they have learned on their own, or even click the ‘share’ button.
A static, unchanging website will fall by the wayside of active, continually updated sites no matter your industry, and Appletree Mediaworks LLC can work with you to create a dynamic website where creating and updating your own content is simple and takes little effort.
Using Business Postcards in a Digital World
Are Business Postcards still relevant?
Among all the hubbub of a digital world it’s easy to forget that traditional methods are still a great way of getting your message across to customers. As another option, business postcards are a unique means by which to maximize the reach of your business message. They can reconnect you with old customers while attracting new customers who would prefer not to turn the computer on unless they have to.
Print-at-home company Business Card Star gives a few pointers to get the most out of your postcards1:
- Keep your message simple, with an eye-catching design and a clear call to action. This could include an in-store demonstration or even your website url where they can learn more.
- Postcards have a very personal appeal and this can be used as a means of reaching out to your customers for thank-you notes or follow-up contact. A simple, appealing design on a postcard can be a fun, casual, means of stationary.
- Postcards can be useful as a guide or a reference card, with a chart or a usable list of information related to your business. It keeps your postcard at hand, and within reach and sight of your customer.
- If you want to keep track of how people are using your postcards, you can create trackable coupons which both ensure your card’s call for action, and give you the information you need to decide how to continue your marketing campaign.
At Appletree MediaWorks, graphic designers must be experienced in both digital and print graphic design because not everyone has a smartphone at hand to hop online for everything. Your business message could be lost in a digital world, while postcards still grab the attention of customers you would otherwise miss. This personal touch and a physical object that a person can hold creates a memorable impression to both those who appreciate the high tech, and the customers who are a little more traditional.
With so many options for reaching your customers it can be overwhelming to decide which way to market your business. Give Appletree MediaWorks a call and let their experienced team do an analysis of your marketing efforts and help guide you through the solutions for your business.
1. Business Card Star: 5 Ways to Boost Your Business with Postcards
