According to James’s recent post about Facebook, “Facebook was initially created as an exclusive club where university students could interact with other students. Zuckerberg did not worry about making the service profitable initially because he wanted it to be “cool”, shunning the banner ad approach in favor of a clean, polished look. This initial marketing helped to foster what is now known as a social network, where friends connect, keep up with each other’s lives, and even chat live. This friend driven social atmosphere becomes fertile ground for grass-roots marketing, where buzz can be passed between intermingling social circles that are already tuned in to listen to their friends.”
How much do small businesses spend on social media? View the following Infographic by VerticalResponse to gain insight on how much your small business might want to spend on social media, and make sure to contact Appletree MediaWorks today to learn about our packages!