Zuckerberg initially created Facebook to be an exclusive club where university students could interact with other students. Zuckerberg did not worry about making the service profitable at first because he wanted it to be “cool”, shunning the banner ad approach in favor of a clean, polished look. This initial marketing fostered what is now known as a social network. This friend-driven social atmosphere becomes fertile ground for grass-roots marketing. Friends pass info and promote content between intermingling social circles.
How much do small businesses spend on social media? View the following Infographic by VerticalResponse to gain insight on how much your small business might want to spend on social media, and make sure to contact Appletree MediaWorks today to learn about our packages!
