Appletree MediaWorks partnered with the Western Wisconsin AFL-CIO to deliver a complete website redesign that modernized their online presence while keeping the needs of their members front and center. The new site was created with our Union Services in mind, ensuring that it not only looked professional, but also provided the right tools to strengthen communication and engagement across the organization. By focusing on both design and functionality, we crafted a platform that reflects the values of the union while making it easier for visitors to find the resources they need.

Beyond the core features, we placed a strong emphasis on visibility and outreach. Search engine optimization (SEO) strategies were incorporated throughout the redesign. This improved discoverability and helped our client reach a broader audience. Social media integration further extends this reach. This makes it easier to share updates and build a stronger community. Together, these enhancements ensure that the website serves as a central hub for communication, engagement, and labor advocacy.