Using Business Postcards in a Digital World
Are Business Postcards still relevant?
Among all the hubbub of a digital world it’s easy to forget that traditional methods are still a great way of getting your message across to customers. As another option, business postcards are a unique means by which to maximize the reach of your business message. They can reconnect you with old customers while attracting new customers who would prefer not to turn the computer on unless they have to.
Print-at-home company Business Card Star gives a few pointers to get the most out of your postcards1:
- Keep your message simple, with an eye-catching design and a clear call to action. This could include an in-store demonstration or even your website url where they can learn more.
- Postcards have a very personal appeal and this can be used as a means of reaching out to your customers for thank-you notes or follow-up contact. A simple, appealing design on a postcard can be a fun, casual, means of stationary.
- Postcards can be useful as a guide or a reference card, with a chart or a usable list of information related to your business. It keeps your postcard at hand, and within reach and sight of your customer.
- If you want to keep track of how people are using your postcards, you can create trackable coupons which both ensure your card’s call for action, and give you the information you need to decide how to continue your marketing campaign.
At Appletree MediaWorks, graphic designers must be experienced in both digital and print graphic design because not everyone has a smartphone at hand to hop online for everything. Your business message could be lost in a digital world, while postcards still grab the attention of customers you would otherwise miss. This personal touch and a physical object that a person can hold creates a memorable impression to both those who appreciate the high tech, and the customers who are a little more traditional.
With so many options for reaching your customers it can be overwhelming to decide which way to market your business. Give Appletree MediaWorks a call and let their experienced team do an analysis of your marketing efforts and help guide you through the solutions for your business.
1. Business Card Star: 5 Ways to Boost Your Business with Postcards
Does Your Website Suck?
Does your website suck? Pointers on how to help your website make the cut.
Appletree MediaWorks recently appeared on the The Union Edge: Labor’s Talk Radio show to share pointers on improving the user experience level of your website. Website designers and developers spent dozens of hours creating your website, but all too often some of the most important components are missed. She shares her tips below.
Listen to the Full Interview from The Union Edge Radio Show
Website Usability
Usability goes hand in hand with readability but is not the same thing. When was the last time you visited a website and were surprised to find so much information available but none of being what you came to the site for? This leads to an increased bounce rate in your website analytics because visitors just aren’t getting that they came for.
Effortless Usage should be your goal.
- Keep sign up and contact forms short. (Don’t worry, you can ask your subscriber for more information later).
- Highlight important news and announcements.
- Don’t make the user scroll horizontal.
User Interface Design
Make sure your fonts are also readable on all devices and keep your audience in mind at all times. Your colors should match your logo or business colors but don’t make your website colors and fonts offensive or difficult to read. If your colors combined are offensive any way you change them then it’s time to call in a graphic designer.
We all love photos but on a website they should be present for a reason, not just to fill in space. They should support your site’s content. An important aspect to your website should also be a union label. This is a sign of a website created with pride and precision by professionally trained union members.
A Tip for The Times
If you are going to invest in some website improvements, the best place to invest is in making your website mobile ready. Image downloading can be a nightmare for a mobile user; websites need to be simple and short for mobile access. Your user wants everything but you must be considerate of their device capabilities.
Appletree MediaWorks, LLC is a union online communications company based in Michigan. Their employees are members of the Printing Packaging and Production Workers Union of North America (PPPWU). For more information visit: https://unionmade.website/
